{"product_id":"9781786306975","title":"Frugal Innovation and Innovative Creation","description":"\u003ch1\u003eFrugal Innovation and Innovative Creation\u003c\/h1\u003e\u003ch3\u003ePaul Bouvier-Patron\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management Science\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eBusinesses and enterprises can no longer avoid the concern of their Natural Environmental impact, which calls into question their economic activities.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFrugal Innovation and Innovative Creation\u003c\/i\u003e is at the crossroads of economics and management in business, particularly focused on innovative enterprises and their interactions with the Natural Environment. Navigating these interactions can be perceived by companies as a costly constraint, especially in an innovation process, which is already very expensive.\u003c\/p\u003e \u003cp\u003eThe aim of this book is therefore to highlight the need for a satisfactory technology level while innovating, without risking damage to the Natural Environment. The challenge here is to propose a form of frugal innovation that is likely to be successful, while also mindful of the environmental considerations from the outset, hence the concept of environmental frugal innovation.\u003c\/p\u003e \u003cp\u003eFurthermore, by questioning the practice of innovative creation (especially if it integrates the ideas of respect for and preservation of the Natural Environment), this book reveals the importance of two key elements that are present regardless of the modality (the level of technology and organization): improvisation and bricolage.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003ePaul Bouvier-Patron\u003c\/b\u003e is a lecturer and member of CERGAM, France. He is interested in the link between innovation management and sustainable development. His research focuses on the idea of an environmental frugal approach based on creativity, co-creation, improvisation and bricolage.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 October 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-ISTE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781786306975\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e368\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e27.52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384645021836,"sku":"9781786306975","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781786306975_f0db14e9-dc95-477d-a983-c39b62d33c33.jpg?v=1780183153","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781786306975","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}