{"product_id":"9781742169736","title":"The Vibe: The Marketing Handbook for Every Product, Service and Industry","description":"\u003ch1\u003eThe Vibe: The Marketing Handbook for Every Product, Service and Industry\u003c\/h1\u003e \u003ch2\u003eBertwistle, Gary\u003c\/h2\u003e \u003cp\u003eWhile most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Vibe\u003c\/i\u003e Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.\u003c\/p\u003e \u003cp\u003eEasy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- \u003ci\u003eThe Vibe\u003c\/i\u003e is what every brand needs!\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-06-08\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9781742169736\u003c\/p\u003e \u003cp\u003eISBN-13: 9781742169736\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 208.30cm x139.70cm\u003c\/p\u003e \u003cp\u003ePages: 168\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315044151436,"sku":"9781742169736","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781742169736_d009d225-9730-4c38-9c23-ba56884c8ffc.jpg?v=1755305693","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781742169736","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}