{"product_id":"9781557868299","title":"Global Marketing","description":"\u003ch3\u003eInternational Dimensions Marketing\u003c\/h3\u003e\u003ch1\u003eGlobal Marketing\u003c\/h1\u003e\u003ch3\u003eDouglas Lamont\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eEach chapter in \u003ci\u003e\u003c\/i\u003e Global Marketing \u003cd\u003e\u003c\/d\u003e features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of different situations, students are provided with a clearer understanding of how to devise a marketing strategy that works across markets while taking regional differences into account. \u003cbr\u003e\u003ci\u003e\u003c\/i\u003e Global Marketing: \u003cd\u003e\u003c\/d\u003e * Discusses contemporary global issues * Covers important cultural issues * Offers a superior discussion of the global environment * Synthesizes traditional and non-traditional analysis * Emphasizes experience-based analysis Each chapter features a chapter outline, learning objectives, conclusions and questions based on the learning objectives. \u003ci\u003e\u003c\/i\u003e Global Marketing \u003cd\u003e\u003c\/d\u003e is suitable for marketing practitioners and all international marketing courses at both the undergraduate and postgraduate level.\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eDouglas Lamont\u003c\/b\u003e is a consultant and lecturer at Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois, USA.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 January 1996\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781557868299\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e620\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379921842316,"sku":"9781557868299","price":57.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781557868299.jpg?v=1780193270","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781557868299","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}