{"product_id":"9781557864970","title":"Strategic Alliances Formation, Implementation, and Evolution","description":"\u003ch1\u003eStrategic Alliances\u003c\/h1\u003e\u003ch2\u003eFormation, Implementation, and Evolution\u003c\/h2\u003e\u003ch3\u003ePeter Lorange | Johan Roos\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003e\u003cb\u003eStrategic Alliances: Formation, Implementation, and Evolution\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eStrategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors developed:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn analysis of over 30 alliances in the US, Japan and Europe.\u003c\/li\u003e \u003cli\u003eA blueprint for successfully forming and implementing an alliance.\u003c\/li\u003e \u003cli\u003ePractical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHighly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003ePeter Lorange\u003c\/b\u003e is President of IMD, Lausanne, Switzerland. Formerly he was President of The Norwegian School of Management, and has taught at Wharton and MIT. He is a specialist in multinational management, strategic planning process, alliances and strategic control. Professort Lorange writes and lectures extensively in his subject area and is a consultant to numerous companies in the United States and Europe.\u003cbr\u003e \u003cp\u003e\u003cb\u003eJohan Roos\u003c\/b\u003e is Assistant Professor at the Norwegian School of Management. Within the areas of international strategy and management he is a specialist in formation and implementation of cooperative strategies, strategies for the advancement of organizations and strategies for customer satisfaction. Dr Roos has written, taught and advised widely in these subject areas.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 December 1993\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781557864970\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378595000460,"sku":"9781557864970","price":53.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781557864970_b2261c4d-a567-47bd-9e11-576c98b6d2d9.jpg?v=1780160963","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781557864970","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}