Reveals the strategies and leadership behaviors required to manage and integrate fundamental change. Uses illustrative examples of CEOs who have successfully led radical rethinking of purpose and priorities, vision, and the very structure and functions of the organization itself.

Richard Beckhard was an American organizational theorist, Adjunct Professor at MIT, and pioneer in the field of organization development. Beckhard co-launched the Addison-Wesley Organization Development Series and began the Organization Development Network in 1967.

Wendy Pritchard is the author of Changing the Essence: The Art of Creating and Leading Environmental Change in Organizations, published by Wiley.