"Addressing parents and teachers, this straightforward explorationof motivation for learning as a lifelong trait is a significantcontribution to the understanding of a complex process."--Publishers Weekly

"A succinct and thought-provoking book for parents, teachers,and educators." --Library Journal

RAYMOND J. WLODKOWSKI is a former professor of educational psychology who taught in universitites for more than twenty years, specializing in motivation, diversity, and professional development.