{"product_id":"9781493061198","title":"You Are Ketchup And Other Fly Music Tales","description":"\u003ch1\u003eYou Are Ketchup\u003c\/h1\u003e\u003ch2\u003eAnd Other Fly Music Tales\u003c\/h2\u003e\u003ch3\u003eKokayi\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMusic \/ Instruction \u0026amp; Study \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eMusic artists, as perceived by the music industry, are akin to a condiment—to be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It's this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in \u003ci\u003eYou Are Ketchup\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003eWith a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician, and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about defining your artistic community, knowing when your art is ready to level up, finding a formula that works, distinguishing your art from others, and more.\u003cbr\u003e\u003cbr\u003eIn a music world where an artist's career can too easily become a tale of the past, \u003ci\u003eYou Are Ketchup\u003c\/i\u003e arrives as essential reading for the multitude of creatives hungry for the wisdom and knowledge of a successful insider.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003eA Grammy-nominated artist and creative consultant, Kokayi is entrenched in the ethos of hip hop culture while coloring outside the lines of tradition. He is a board trustee of the DC chapter of the Recording Academy and a recipient of the 2018 Halcyon Artist Fellowship.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 November 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBackbeat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781493061198\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e212\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e10.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51936249905292,"sku":"9781493061198","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_0d094897-0858-4663-b96c-0623100bf299.jpg?v=1786016258","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781493061198","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}