{"product_id":"9781484257746","title":"AI and UX: Why Artificial Intelligence Needs User Experience","description":"\u003ch1\u003eAI and UX: Why Artificial Intelligence Needs User Experience\u003c\/h1\u003e \u003ch2\u003eLew, Gavin; Schumacher Jr., Robert M.\u003c\/h2\u003e \u003cp\u003eAs venture capital and industrial resources are increasingly poured into rapid advances in artificial intelligence, the actual usage and success of AI depends on a satisfactory experience for the user. UX will play a significant role in the adoption of AI technologies across markets, and \u003ci\u003eAI and UX\u003c\/i\u003e explores just what these demands will entail.\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eGreat effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? It is not just about getting a product to market, but about getting the product into a user’s hands in a form that will be embraced. This demands examining the product from the perspective of the user. Authors Gavin Lew and Robert Schumacher have written \u003ci\u003eAI and UX\u003c\/i\u003e to examine just how product managers and designers can best strike this balance. From exploring the history of the parallel journeys of AI and UX, to investigating past product examples and failures, to practical expertknowledge on how to best execute a positive user experience, \u003ci\u003eAI and UX\u003c\/i\u003e examines all angles of how AI can best be developed within a UX framework.\u003c\/div\u003e\u003cp\u003eThe new world of AI necessitates an equally new UX lens through which to see all potential products. While massive inroads have created strides in AI technology, it must be accessible and easy to use for the consumer. Innovators in the field need to shift thinking from “it works” to “it works \u003ci\u003ewell\u003c\/i\u003e,” which makes all the difference in increasing adoption. Let your users enhance your data, and let the UX of your product do the selling for you. \u003ci\u003eAI and UX\u003c\/i\u003e is your roadmap for the future.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand how the usage and success of AI depends on a great user experience \u003c\/li\u003e\n\u003cli\u003eDiscover how technology can advance beyond “it works” to “it works well,” which subsequently increases its adoption\u003c\/li\u003e\n\u003cli\u003eDetermine what ways can we let the users enhance the data to make AI better attuned to their needs\u003c\/li\u003e\n\u003cli\u003eRealize how you can make humans smarter in their interactions with AI\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003e\n\nThose interested in AI and future implications; these can be futurists, technophiles, or product designers and product managers working on AI products\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-10-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484257746\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-5775-3\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 143\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47528881684620,"sku":"9781484257746","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484257746.jpg?v=1776043086","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781484257746","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}