{"product_id":"9781484243114","title":"Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion","description":"\u003ch1\u003eScaling Your Startup: Mastering the Four Stages from Idea to $10 Billion\u003c\/h1\u003e \u003ch2\u003eCohan, Peter S.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eKnow how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003eTo oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDiscover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling\u003c\/li\u003e\n\u003cli\u003eRead case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them\u003c\/li\u003e\n\u003cli\u003eDiscover principles of successful scaling through comparisons of successfuland less successful companies \u003c\/li\u003e\n\u003cli\u003eUse the Scaling Quotient to assess your startup's readiness to grow\u003c\/li\u003e\n\u003cli\u003eFollow a road map for turning your idea into a company that can change the world\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eEntrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders\u003cbr\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-01-24\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484243114\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-4312-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 273\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47708652503180,"sku":"9781484243114","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484243114.jpg?v=1776782091","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781484243114","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}