{"product_id":"9781484231135","title":"Grow Your Global Markets: A Handbook for Successful Market Entry","description":"\u003ch1\u003eGrow Your Global Markets: A Handbook for Successful Market Entry\u003c\/h1\u003e \u003ch2\u003eHopkins, Raymond A.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eUse this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets.\u003c\/p\u003e\u003cp\u003eFirms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs—roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented—and what business is not?—you should grow global markets asan important strategic option allowing you to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReach new customers\/markets with little or no competition\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReduce dependence on a limited number of major customers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEven out business cycle-related demand fluctuations\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExtend the life of niche products to new markets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDevelop a global network of contacts and partners that improves their offerings to established customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e What You’ll Learn\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetermine your role in global markets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdentify target markets and find customers\u003c\/li\u003e\n\u003cli\u003eNegotiate around the world\u003c\/li\u003e\n\u003cli\u003eComplete the transaction and understand international trade procedures and regulations\u003c\/li\u003e\n\u003cli\u003eUnderstand the keys to global market growth\u003c\/li\u003e\n\u003cli\u003eFollow sample forms and sales proposals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e \u003cp\u003eUS small- to medium-sized business owners\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-10-18\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484231135\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-3114-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 282\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47522569977996,"sku":"9781484231135","price":34.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484231135.jpg?v=1776014008","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781484231135","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}