{"product_id":"9781484228531","title":"Introduction to Social Media Marketing: A Guide for Absolute Beginners","description":"\u003ch1\u003eIntroduction to Social Media Marketing: A Guide for Absolute Beginners\u003c\/h1\u003e \u003ch2\u003eKelsey, Todd\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cdiv\u003eEasily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ci\u003eIntroduction to Social Media Marketing\u003c\/i\u003e\u003cb\u003e \u003c\/b\u003ehas a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eWhat You’ll Learn\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand basic functions for most social media tools, including how to get up and running\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSee the benefits of social media tools and which one you should use for specific purposes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCalculatethe real ROI expected from using specific tools\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUtilize social media monitoring and analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e \u003cp\u003eThose who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-06-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484228531\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-2854-8\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 152\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47521353072780,"sku":"9781484228531","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484228531.jpg?v=1776011564","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781484228531","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}