{"product_id":"9781484228470","title":"Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners","description":"\u003ch1\u003eIntroduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners\u003c\/h1\u003e \u003ch2\u003eKelsey, Todd\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eUse Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ci\u003eIntroduction to Search Engine Marketing and AdWords\u003c\/i\u003e is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eWhat You’ll Learn\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTake a behind-the-scenes tour of AdWords, including how to create an account\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreate and launch a campaign as well as ads, including keyword tools\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMonitor a campaign, including time frame, clicks and CTR, and reporting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImplement various campaign strategies, including support email and dealing with errors\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse Ad extensions as well as site links\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\n\n\n\n\n\n\n\n\u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThose who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-06-21\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484228470\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-2848-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 131\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47521352876172,"sku":"9781484228470","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484228470.jpg?v=1776011564","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781484228470","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}