{"product_id":"9781484228289","title":"Introduction to Google Analytics: A Guide for Absolute Beginners","description":"\u003ch1\u003eIntroduction to Google Analytics: A Guide for Absolute Beginners\u003c\/h1\u003e \u003ch2\u003eKelsey, Todd\u003c\/h2\u003e \u003cp\u003eDevelop your digital\/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eWeb analytics is critical to online marketers as they seek to track return on investment and optimize their websites. \u003ci\u003eIntroduction to Google Analytics\u003c\/i\u003e covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eWhat You’ll Learn\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand basic techniques to generate traffic for a blog or website\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReview the performance of a website or campaign\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSet up a Shopify account to track ROI\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreate and maximize AdWords to track conversion\u003cbr\u003e\n\u003c\/li\u003eDiscover opportunities offered by Google, including the Google Individual Qualification\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\n\n\n\n\n\n\n\n\u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003eThose who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.\u003cbr\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-06-21\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484228289\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-2829-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 141\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47521207287948,"sku":"9781484228289","price":34.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484228289.jpg?v=1776011447","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781484228289","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}