{"product_id":"9781484202661","title":"Practical Google Analytics and Google Tag Manager for Developers","description":"\u003ch1\u003ePractical Google Analytics and Google Tag Manager for Developers\u003c\/h1\u003e \u003ch2\u003eWeber, Jonathan\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you’re a marketer with development skills or a full-on web developer\/analyst, \u003cem\u003ePractical Google Analytics and Google Tag Manager for Developers\u003c\/em\u003e shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGoogle Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an\u003c\/p\u003ed marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides fora best-in-class implementation of Google Analytics measurement on your site.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e• Google Analytics implementation via Google Tag Manager\u003c\/p\u003e\u003cp\u003e• How to customize Google Analytics for your unique situation\u003c\/p\u003e\u003cp\u003e• Using Google Tag Manager to track and analyze interactions across multiple devices and touch points\u003c\/p\u003e• How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImplementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e      \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWeb developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-10-29\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484202661\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-0265-4\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 269\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47675858157708,"sku":"9781484202661","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484202661.jpg?v=1776544785","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781484202661","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}