{"product_id":"9781484201855","title":"Better Business Decisions from Data: Statistical Analysis for Professional Success","description":"\u003ch1\u003eBetter Business Decisions from Data: Statistical Analysis for Professional Success\u003c\/h1\u003e \u003ch2\u003eKenny, Peter\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEveryone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you’re a trained statistician, it can be bewildering. What are the numbers really saying or not saying? \u003cem\u003eBetter Business Decisions from Data: Statistical Analysis for Professional Success\u003c\/em\u003e provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAuthor Peter Kenny—with deep experience in industry—believes that \"while the methods of statistics can be complicated, the meaning of statistics is not.\" He first outlines the ways in which we are frequently misled by statistical results, either because of our lack of understanding or because we are being misled intentionally. Then he offers sound approaches for understanding and assessing statistical data to make excellent decisions. Kenny assumes no prior knowledge of statistical techniques; he explains concepts simply and shows how the tools are used in various business situations.\u003c\/p\u003e\u003cp\u003eWith the arrival of Big Data, statistical processing has taken on a new level of importance. Kenny lays a foundation for understanding the importance and value of Big Data, and then he shows how mined data can help you see your business in a new light and uncover opportunity.\u003c\/p\u003e\u003cp\u003eAmong other things, this book covers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow statistics can help you assess the probability of a successful outcome\u003c\/li\u003e\n\u003cli\u003eHow data is collected, sampled, and best interpreted\u003c\/li\u003e\n\u003cli\u003eHow to make effective forecasts based on the data at hand\u003c\/li\u003e\n\u003cli\u003eHow to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals\u003c\/li\u003e\n\u003cli\u003eHow to commission a statistical analysis\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eArranged in seven parts—Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, and Big Data—\u003cem\u003eBetter Business Decisions from Data\u003c\/em\u003e is a guide for busy people in general management, finance, marketing, operations, and other business disciplines who run across statistics on a daily or weekly basis. You’ll return to it again and again as new challenges emerge, making better decisions each time that boost your organization’s fortunes—as well as your own.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-06-28\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781484201855\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4842-0184-8\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 288\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47190109945996,"sku":"9781484201855","price":34.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781484201855.jpg?v=1775053287","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781484201855","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}