{"product_id":"9781474287838","title":"Yankee Go Home (\u0026 Take Me With U) Americanization and Popular Culture","description":"\u003ch3\u003eCultural Studies: Bloomsbury Academic Collections\u003c\/h3\u003e\u003ch1\u003eYankee Go Home (\u0026amp; Take Me With U)\u003c\/h1\u003e\u003ch2\u003eAmericanization and Popular Culture\u003c\/h2\u003e\u003ch3\u003eGeorge McKay\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Popular Culture\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eWe can do little to escape the experience of the United States of America through many media: TV, pop music, youth culture, Hollywood, fast food. How do these traces and images affect us? Do we internalize them, want to be American? Do we (can we?) resist them? Is our desire for them a symptom of European pop culture's crisis? From black face minstrelsy, rap music and fiction to McDonald's, rock festivals and Star Trek, the cultural conception of America is critically unpacked by contributors from Europe, Israel and the USA. McKay rounds off the picture by offering a comprehensive introduction that explains theoretical approaches to Americanization from the thesis of Yankee cultural imperialism to America as site of liberation or fantasy.\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eGeorge McKay\u003c\/b\u003e is Professor of Media Studies at the University of East Anglia, UK.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 October 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781474287838\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331612901516,"sku":"9781474287838","price":144.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_9bdb2403-bf25-4a71-af12-8db1ecf69c77.jpg?v=1783597843","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781474287838","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}