{"product_id":"9781472966209","title":"Culture Shift A Practical Guide to Managing Organizational Culture","description":"\u003ch1\u003eCulture Shift\u003c\/h1\u003e\u003ch2\u003eA Practical Guide to Managing Organizational Culture\u003c\/h2\u003e\u003ch3\u003eKirsty Bashforth\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Workplace Culture\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eCulture Shift\u003c\/i\u003e is a practical guide to using behavioral economics to change organizational culture effectively and sustainably, putting culture at the core of running the business. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line--employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health.\u003cbr\u003e\u003cbr\u003eToo often, too many businesses see culture change as a project with a defined end point--once the project is considered \"done,\" the dominant culture re-emerges and things go back to how they were. \u003ci\u003eCulture Shift\u003c\/i\u003e guides organizations on how to do things differently, ensuring that culture really does shift (with minimal budget and no external consultants) and putting culture permanently at the core of running the business. \u003cbr\u003e\u003cbr\u003eFounded on behavioral economics, \u003ci\u003eCulture Shift\u003c\/i\u003e recognizes that people do not always make average assumptions or follow rational logic. Changing a culture, therefore, is not about telling people what to do and expecting them to fall neatly in line--it's about identifying where they are now and how they make decisions, in order to help them form new habits to create a comprehensive, sustainable culture shift. \u003cbr\u003e\u003cbr\u003eUsing her extensive experience, Kirsty Bashforth outlines exactly what it takes to oversee sustainable culture change in an organization, blending practical tips and illustrative stories throughout the book to drive home key points and provide a variety of perspectives and possible outcomes.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eKirsty Bashforth\u003c\/b\u003e is CEO of QuaryFive Ltd, advising CEOs on change, organizational performance and leadership, with clients including: Mizuho International, Centrica, BP and the NHS. Previously, she was Global Corporate Executive with BP, designing and delivering the shift in the company's organizational culture for 5 years from 2010.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 October 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Business\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781472966209\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e280\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":52223235719308,"sku":"9781472966209","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_eb9e633d-7f01-4f97-8b23-9447c57b21ab.jpg?v=1786500973","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781472966209","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}