{"product_id":"9781472581969","title":"Idea Searching for Design How to Research and Develop Design Concepts","description":"\u003ch3\u003eBasics Product Design\u003c\/h3\u003e\u003ch1\u003eIdea Searching for Design\u003c\/h1\u003e\u003ch2\u003eHow to Research and Develop Design Concepts\u003c\/h2\u003e\u003ch3\u003eDavid Bramston | YeLi\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Product\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThe second edition of \u003ci\u003eIdea Searching\u003c\/i\u003e examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.\u003cbr\u003e\u003cbr\u003eThe text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eDavid Bramston is a Principal Lecturer at the School of Architecture \u0026amp; Design, College of Arts, University of Lincoln, UK.\u003cbr\u003e\u003cbr\u003eYeLi is an Associate Professor in Graphic Design at the School of Art \u0026amp; Design at the Chinese University of Mining \u0026amp; Technology, Xuzhou, P.R. China.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 August 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFairchild Books\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781472581969\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e184\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51332291985548,"sku":"9781472581969","price":33.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_bd5ad808-b876-4054-a16c-4d1ed5ed512a.jpg?v=1783602688","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781472581969","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}