{"product_id":"9781461438182","title":"SpringerBriefs in Business: A Theory and Insights from 31 Organization Theories","description":"\u003ch1\u003eSpringerBriefs in Business: A Theory and Insights from 31 Organization Theories\u003c\/h1\u003e \u003ch2\u003eHult, G. Tomas M.\u003c\/h2\u003e \u003cp\u003e​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization.  In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles.  Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-04-24\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781461438182\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4614-3819-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 78\u003c\/p\u003e ","brand":"Springer New York","offers":[{"title":"Default Title","offer_id":47396981440652,"sku":"9781461438182","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781461438182.jpg?v=1775773893","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781461438182","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}