{"product_id":"9781461371588","title":"Psychology of the Consumer and Its Development: An Introduction","description":"\u003ch1\u003ePsychology of the Consumer and Its Development: An Introduction\u003c\/h1\u003e \u003ch2\u003eWebb, Robert C.\u003c\/h2\u003e \u003cp\u003eAn unusually understandable survey of the forces or perception  and feeling that determine the purchases we make; the roles played by  fashion, fads, and status; and the psychological needs that they  fulfill. The book discusses how children become consumers and how they  change as they age. Research based throughout, it shows how ads use  classical conditioning, harnessing psychological motivation to create  image and sell products.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-10-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9781461371588\u003c\/p\u003e \u003cp\u003eISBN-13: 9781461371588\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4615-4763-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 362\u003c\/p\u003e ","brand":"Springer","offers":[{"title":"Default Title","offer_id":44359171997836,"sku":"9781461371588","price":126.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781461371588_d100fab9-2f09-4029-a733-217153022cfd.jpg?v=1755103743","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781461371588","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}