{"product_id":"9781461371045","title":"Market Segmentation: Conceptual and Methodological Foundations","description":"\u003ch1\u003eMarket Segmentation: Conceptual and Methodological Foundations\u003c\/h1\u003e \u003ch2\u003eWedel, Michel; Kamakura, Wagner A.\u003c\/h2\u003e \u003cp\u003eModern marketing techniques in industrialized countries cannot  be implemented without segmentation of the potential market. Goods are  no longer produced and sold without a significant consideration of  customer needs combined with a recognition that these needs are  heterogeneous. Since first emerging in the late 1950s, the concept of  segmentation has been one of the most researched topics in the  marketing literature. Segmentation has become a central topic to both  the theory and practice of marketing, particularly in the recent  development of finite mixture models to better identify market  segments. \u003cbr\u003e  This second edition of \u003cem\u003eMarket Segmentation\u003c\/em\u003e updates and extends  the integrated examination of segmentation theory and methodology  begun in the first edition. A chapter on mixture model analysis of  paired comparison data has been added, together with a new chapter on  the pros and cons of the mixture model. The book starts with a  framework for considering the various bases and methods available for  conducting segmentation studies. The second section contains a more  detailed discussion of the methodology for market segmentation, from  traditional clustering algorithms to more recent developments in  finite mixtures and latent class models. Three types of finite mixture  models are discussed in this second section: simple mixtures, mixtures  of regressions and mixtures of unfolding models. The third main  section is devoted to special topics in market segmentation such as  joint segmentation, segmentation using tailored interviewing and  segmentation with structural equation models. The fourth part covers  four major approaches to applied market segmentation: geo-demographic,  lifestyle, response-based, and conjoint analysis. The final concluding  section discusses directions for further research.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-10-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9781461371045\u003c\/p\u003e \u003cp\u003eISBN-13: 9781461371045\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4615-4651-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 382\u003c\/p\u003e ","brand":"Springer","offers":[{"title":"Default Title","offer_id":44359045152908,"sku":"9781461371045","price":323.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781461371045.jpg?v=1755100467","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781461371045","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}