{"product_id":"9781461353775","title":"Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers","description":"\u003ch1\u003eAerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers\u003c\/h1\u003e \u003ch2\u003eMalaval, Philippe; Bénaroya, Christophe\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eAerospace Marketing Management\u003c\/strong\u003e is a marketing manual devoted to: \n\u003c\/p\u003e\u003cp\u003e-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, \u003cbr\u003e-the space sector: suppliers, integrators, and service providers. \u003c\/p\u003eIt presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: \n\u003cp\u003e-e-procurement for the purchase strategy, \u003cbr\u003e-interactive communication with websites, \u003cbr\u003e-e-ticketing for the airlines to reach final consumers. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-10-13\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781461353775\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4615-1065-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 536\u003c\/p\u003e ","brand":"Springer US","offers":[{"title":"Default Title","offer_id":44340832960652,"sku":"9781461353775","price":197.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781461353775.jpg?v=1777991990","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781461353775","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}