{"product_id":"9781447161806","title":"The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods","description":"\u003ch1\u003eThe Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods\u003c\/h1\u003e \u003ch2\u003eCurran, Clive-Steven\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. \u003ci\u003eThe Anticipation of Converging Industries \u003c\/i\u003eprovides a detailed focus on the triggers, drivers and consequences of convergence to create a more concise definition of convergence.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis detailed analysis includes a specifically developed toolbox for ‘convergence foresight’, creating a forecasting method for convergence trends. With the focus on the chemical, biotechnological and pharmaceutical industries, several indicators of convergence in the areas of Nutraceuticals\/Functional Foods, Cosmeceuticals and ICT are derived from samples including over 1million patents and scientific publications. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBy supporting this methodical approach with real world data, \u003ci\u003eThe Anticipation of Converging Industries\u003c\/i\u003e is perfect for industry practitioners looking for a competitive edge in the present and for the future. Similarly, academics will find a comprehensive theoretical concept for better understanding the underlying rationale of convergence at their disposal\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-07-16\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781447161806\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4471-5170-8\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 255\u003c\/p\u003e ","brand":"Springer London","offers":[{"title":"Default Title","offer_id":50149797560460,"sku":"9781447161806","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781447161806.jpg?v=1779580352","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781447161806","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}