{"product_id":"9781447160632","title":"Human–Computer Interaction Series: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems","description":"\u003ch1\u003eHuman–Computer Interaction Series: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems\u003c\/h1\u003e \u003ch2\u003eSalgado, Luciana Cardoso de Castro; Leitão, Carla Faria; de Souza, Clarisse Sieckenius\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eA Journey Through Cultures\u003c\/i\u003e addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design for each’ or a ‘design for all’ strategy.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eA Journey Through Cultures \u003c\/i\u003etakes a very different approach. Proponents of CVM – the Cultural Viewpoint Metaphors perspective – the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors’ potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors’ own work in HCI and Semiotic Engineering.\u003c\/p\u003e\u003cp\u003eLuciana Salgado, Carla Leitão and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informática of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-09-20\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781447160632\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4471-4114-3\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 130\u003c\/p\u003e ","brand":"Springer London","offers":[{"title":"Default Title","offer_id":45382468042892,"sku":"9781447160632","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781447160632.jpg?v=1775743546","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781447160632","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}