{"product_id":"9781444336290","title":"Managing Corporate Social Responsibility A Communication Approach","description":"\u003ch1\u003eManaging Corporate Social Responsibility\u003c\/h1\u003e\u003ch2\u003eA Communication Approach\u003c\/h2\u003e\u003ch3\u003eW. Timothy Coombs | Sherry J. Holladay\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Advertising \u0026amp; Promotion\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eManaging Corporate Social Responsibility\u003c\/i\u003e offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003cbr\u003e \u003cbr\u003e   \u003cul\u003e \u003cli\u003eChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\u003c\/li\u003e \u003cli\u003eEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\u003c\/li\u003e \u003cli\u003eDiscusses ways to maximize the use of social media and traditional media throughout the process\u003c\/li\u003e \u003cli\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/li\u003e \u003cli\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eW. Timothy Coombs, Ph.D.\u003c\/b\u003e, is a Professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson \u0026amp; Wagner Behavioral Science Prize from the Public Relations Society of American for his crisis research. He is author of the award-winning \u003ci\u003eOngoing Crisis Communication\u003c\/i\u003e (1999), \u003ci\u003eToday’s Public Relations\u003c\/i\u003e (with Robert Heath, 2006), and \u003ci\u003eCode Red in the Boardroom: Crisis Management as Organizational\u003c\/i\u003e DNA (2006).  \u003cp\u003e\u003cb\u003eSherry J. Holladay, Ph.D.\u003c\/b\u003e, is Professor at the Nicholson School of Communication at the University of Central Florida, Orlando. Dr. Holladay's research interests include corporate social responsibility, crisis communication, activism, and reputation management. Her work has been widely published in journals.\u003cbr\u003e Together, Timothy Coombs and Sherry Holladay are authors of the award winning books \u003ci\u003eIt’s Not Just PR: Public Relations in Society\u003c\/i\u003e (2007, Wiley-Blackwell), \u003ci\u003ePR Strategy and Application: Managing Influence\u003c\/i\u003e (2010, Wiley-Blackwell) and co-editors of \u003ci\u003eThe Handbook of Crisis Communication\u003c\/i\u003e (2010, Wiley-Blackwell).\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 October 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781444336290\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e196\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380620652684,"sku":"9781444336290","price":95.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781444336290_e96d74ce-6974-43f1-9eac-77709ea6aa2f.jpg?v=1780238573","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781444336290","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}