{"product_id":"9781441948700","title":"Creating Customer Value Through Strategic Marketing Planning A Management Approach","description":"\u003ch1\u003eCreating Customer Value Through Strategic Marketing Planning\u003c\/h1\u003e\u003ch2\u003eA Management Approach\u003c\/h2\u003e\u003ch3\u003eEdwin J. Nijssen | Ruud T. Frambach\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eCreating and delivering superior customer value is essential  for organizations operating in today's competitive environment. This  applies to virtually any kind of organization. It requires a profound  understanding of the value creation opportunities in the marketplace,  choosing what unique value to create for which customers, and to  deliver that value in an effective and efficient way. Strategic  marketing management helps to execute this process successfully and to  achieving sustainable competitive advantage in the market place. \u003cbr\u003e  \u003cem\u003eCreating Customer Value Through Strategic Marketing Planning\u003c\/em\u003e  discusses an approach that is both hands-on and embedded in marketing  and strategy theory. This book is different from most other marketing  strategy books because it combines brief discussions of the underlying  theory with the presentation of a selection of useful strategic  marketing tools. The structure of the book guides the reader through  the process of writing a strategic marketing plan. Suggestions for  using the tools help to apply them successfully. This book helps  students of marketing strategy to understand strategic marketing  planning at work and how to use specific tools. Furthermore, it  provides managers with a practical framework and guidelines for making  the necessary choices to create and sustain competitive advantage for  their organizations.\u003c\/div\u003e\u003cdiv\u003e\n\u003ci\u003eEdwin J. Nijssen\u003c\/i\u003e is Professor of Marketing at Nijmegen School of Management, University of Nijmegen, The Netherlands. He holds a Ph.D. from Tilburg University and has extensive experience in helping companies formulate their strategic marketing plans. Other joint books from Professors Nijssen and Frambach are \"Technology and Strategic Management\" and \"Strategic Marketing in Practice\". \u003ci\u003eRuud T. Frambach\u003c\/i\u003e is Professor of Marketing at the Free University Amsterdam, The Netherlands.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 December 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer US\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781441948700\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e152\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer US","offers":[{"title":"Default Title","offer_id":50804805861516,"sku":"9781441948700","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781441948700.jpg?v=1781782724","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781441948700","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}