{"product_id":"9781430247678","title":"The Street Smart MBA: 10 Proven Strategies for Driving Business Success","description":"\u003ch1\u003eThe Street Smart MBA: 10 Proven Strategies for Driving Business Success\u003c\/h1\u003e \u003ch2\u003eMangraviti, James; Babitsky, Steven\u003c\/h2\u003e \u003cp\u003eBusiness schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. \"Sounds great,\" you say. \"Sign me up!\" \u003c\/p\u003e\u003cp\u003eNot so fast. Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey to managerial superstardom at a \u003cem\u003eFortune 500\u003c\/em\u003e company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition. Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel. That's why, in \u003cem\u003eThe Street Smart MBA\u003c\/em\u003e, Steve Babitsky and James J. Mangraviti, Jr., encourage you to ditch class—or, better yet, ditch b-school altogether—and go back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will. \u003c\/p\u003e\u003cp\u003eThere are no forays into game theory in \u003cem\u003eThe Street Smart MBA\u003c\/em\u003e, no parables, and no intellectualizing. Instead what you will find is a practical,  easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as:  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuilding a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time; \u003c\/li\u003e \u003cli\u003eTurning your company's products and services into profits by finding your company aniche, working with deadlines, and honoring your company's image above all else; \u003c\/li\u003e \u003cli\u003eDealing with customer complaints head-on so that you can turn gripes into opportunities; \u003c\/li\u003e \u003cli\u003eDoing favors, mentoring, and sending gifts, in order to grow your business network; \u003c\/li\u003e \u003cli\u003eAnd much more. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith its emphasis on ten simple yet time-honored principles that lead to business success, \u003cem\u003eThe Street Smart MBA\u003c\/em\u003e is all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-12-13\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781430247678\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4302-4768-5\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 248\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47189284978828,"sku":"9781430247678","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781430247678.jpg?v=1775051722","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781430247678","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}