{"product_id":"9781430240143","title":"The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns","description":"\u003ch1\u003eThe Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns\u003c\/h1\u003e \u003ch2\u003eWeller, Bart; Calcott, Lori\u003c\/h2\u003e \u003cp\u003eThere is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. \u003cem\u003eThe Definitive Guide to Google AdWords \u003c\/em\u003ewill walk you through every step needed to maximize your marketing and advertising power.  \u003c\/p\u003e\u003cp\u003e\n \u003c\/p\u003e\u003cp\u003e\n Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:\u003c\/p\u003e\u003cp\u003e\n \u003c\/p\u003e\u003cul\u003e\n \u003cli\u003eGeo-targeting, distribution, and placement of ads \u003c\/li\u003e\n \u003cli\u003eAdvanced account management and budget strategies \u003c\/li\u003e\n \u003cli\u003eKeywords, metrics, and ROI management \u003c\/li\u003e\n \u003cli\u003eTools such as Keywords Editor, Website Optimizer, and Conversion Optimizer \u003c\/li\u003e\n \u003cli\u003eMobile marketing implementations and strategies \u003c\/li\u003e\n \u003cli\u003eWorking with the various APIs available for developers \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003cp\u003eWith \u003cem\u003eThe Definitive Guide to Google AdWords\u003c\/em\u003e, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-05-09\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9781430240143\u003c\/p\u003e \u003cp\u003eISBN-13: 9781430240143\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4302-4015-0\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 388\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":44317547036812,"sku":"9781430240143","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781430240143_4907d5d6-6d62-4a95-ad7a-57f1a5a75f7d.jpg?v=1755009974","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781430240143","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}