{"product_id":"9781430239338","title":"Using Technology to Sell: Tactics to Ratchet Up Results","description":"\u003ch1\u003eUsing Technology to Sell: Tactics to Ratchet Up Results\u003c\/h1\u003e \u003ch2\u003eLondon, Jonathan; Lucas, Martin\u003c\/h2\u003e \u003cp\u003e\u003cem\u003e\"\u003c\/em\u003eUsing Technology to Sell \u003cem\u003eis filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals.\"\u003cp\u003e\n \u003c\/p\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cem\u003e--Jill Konrath, author of SNAP Selling\u003c\/em\u003e and\u003cem\u003e Selling to Big Companies  \u003cp\u003e\n \u003c\/p\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\n \u003cem\u003eUsing Technology to Sell: Tactics to Ratchet Up Results \u003c\/em\u003eshows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more.\u003c\/p\u003e\u003cp\u003e\n \u003c\/p\u003e\u003cp\u003e\n As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. \u003cem\u003eUsing Technology to Sell\u003c\/em\u003e will show you how to: \u003c\/p\u003e\u003cp\u003e\n \u003c\/p\u003e\u003cul\u003e\n  \u003cli\u003eExpand your market through the use of technology. \u003c\/li\u003e\n  \u003cli\u003eEmploy software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically. \u003c\/li\u003e\n  \u003cli\u003eUse social media to increase sales. \u003c\/li\u003e\n  \u003cli\u003eMaintain the personal element in a world wired with technology. \u003c\/li\u003e\n  \u003cli\u003eUse the best sales methodology and integrate each step with technology. \u003c\/li\u003e\n  \u003cli\u003eOvercome any aversion to using technology to sell. \u003c\/li\u003e\n  \u003cli\u003eAvoid the trap of overuse or dependency on technology. \u003c\/li\u003e\n \u003c\/ul\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Apress\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-08-15\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781430239338\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4302-3934-5\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 340\u003c\/p\u003e ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47672909955212,"sku":"9781430239338","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781430239338.jpg?v=1776525801","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781430239338","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}