{"product_id":"9781405187947","title":"Development Communication Reframing the Role of the Media","description":"\u003ch1\u003eDevelopment Communication\u003c\/h1\u003e\u003ch2\u003eReframing the Role of the Media\u003c\/h2\u003e\u003ch3\u003eThomas L. McPhail\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eIn \u003ci\u003eDevelopment Communication,\u003c\/i\u003e top media scholars explore the details of communication in areas where modernization has failed to deliver change.  \u003cul\u003e \u003cli\u003eOffers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change\u003c\/li\u003e \u003cli\u003eDiscusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet\u003c\/li\u003e \u003cli\u003eExplores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eThomas L. McPhail\u003c\/b\u003e is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR\/PBS, \u003ci\u003eFinancial Post\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, and the \u003ci\u003eNew York Times\u003c\/i\u003e. He is the author of many books, including \u003ci\u003eGlobal Communication: Theories, Stakeholders, and Trends\u003c\/i\u003e (2e, Wiley-Blackwell, 2006).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 May 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405187947\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e254\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44385481162892,"sku":"9781405187947","price":43.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405187947_97572987-683a-4b0d-a61f-8b36e583928c.jpg?v=1780239546","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781405187947","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}