Television is one of the most important socializing forces in contemporary culture.

This book is a cultural history of prime-time television in America during the 1990s.

• Examines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of high-definition television, the blurring of traditional genres, and the creation of new formats like reality-based programming
• Argues that television programmes of the 1990s afforded viewers a symbolic resource for negotiating the psychological challenges associated with the shift from the Industrial Age to the Information Age
• Explores the ways in which television provided viewers with tools for coming to terms with their fears about living in the fast-paced , increasingly diverse, information-laden society of the 90s

Brian L. Ott is a Professor of Communication Studies at Texas Tech University, and Director of the TTU Press. His chief research interest concerns how media equip people to live their everyday lives.