{"product_id":"9781405150545","title":"Exploring Electronic Media Chronicles and Challenges","description":"\u003ch1\u003eExploring Electronic Media\u003c\/h1\u003e\u003ch2\u003eChronicles and Challenges\u003c\/h2\u003e\u003ch3\u003ePeter B. Orlik | Steven D. Anderson | Louis A. Day | W. Lawrence Patrick\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003e\u003cb\u003eExploring Electronic Media: Chronicles and Challenges\u003c\/b\u003e \u003c\/i\u003eis a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, \u003ci\u003eExploring Electronic Media\u003c\/i\u003e is as practically useful as it is instructionally informative.\u003cbr\u003e \u003cul\u003e \u003cli\u003eWritten by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eCovers the historical influences and contemporary issues in programming, technology, regulation and the business of media\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFeatures chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eExplores the fundamentals for understanding human communication as an underpinning to the study of media communication systems \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eConsiders the future and great potential in this ever-changing field.\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003ePeter B. Orlik\u003c\/b\u003e is Professor and Director of Central Michigan University’s School of Broadcast and Cinematic Arts.\u003cbr\u003e \u003cp\u003e\u003cb\u003eSteven D. Anderson\u003c\/b\u003e is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eLouis A. Day\u003c\/b\u003e is an alumni Professor in Louisiana State University’s Manship School of Mass Communication.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eW. Lawrence Patrick\u003c\/b\u003e is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 January 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405150545\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.04\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315719336076,"sku":"9781405150545","price":119.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405150545_82f1c739-80a7-40af-9ec8-f2643341ea98.jpg?v=1780106785","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781405150545","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}