{"product_id":"9781405144124","title":"Bridging the Gaps in Global Communication","description":"\u003ch1\u003eBridging the Gaps in Global Communication\u003c\/h1\u003e\u003ch3\u003eDoug Newsom\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.\u003c\/p\u003e \u003cp\u003eKey features include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAddresses an important subject that few other books do: how to communicate in the \u003ci\u003eglobal\u003c\/i\u003e media marketplace at both the interpersonal and public level\u003c\/li\u003e \u003cli\u003eExplores mass modes of communication including advertising, public relations, the Internet, news, and magazines\u003c\/li\u003e \u003cli\u003eRich with real life examples, chosen to appeal to students\u003c\/li\u003e \u003cli\u003eDraws on the author's experiences teaching media and public relations across Asia, Africa, and Europe\u003c\/li\u003e \u003cli\u003eExamines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBridging the Gaps in Global Communication\u003c\/i\u003e is accompanied by an instructor’s manual, available at \u003cb\u003ewww.blackwellpublishing.com\/newsom\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eDr. Doug Newsom\u003c\/b\u003e teaches at Texas Christian University, is a public relations practitioner and has served on the board of a publicly-held company since 1982. She is the senior co-author of \u003ci\u003ePublic Relations Writing: Form and Style\u003c\/i\u003e (with the late Bob Carrell and now Jim Haynes, 2004), \u003ci\u003eThis Is PR\u003c\/i\u003e (with Judy VanSlyke Turk and Dean Kruckeberg, 1999), and \u003ci\u003eMedia Writing\u003c\/i\u003e (with the late James Wollert, 1988).\u003cbr\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 November 2006\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405144124\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e176\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e8.96\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311307321484,"sku":"9781405144124","price":55.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405144124_3b7a1f9e-0eec-4ff7-b215-22adea417c74.jpg?v=1780112329","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781405144124","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}