{"product_id":"9781405134927","title":"Blunders in International Business","description":"\u003ch1\u003eBlunders in International Business\u003c\/h1\u003e\u003ch3\u003eDavid A. Ricks\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis new edition of \u003ci\u003eBlunders in International Business\u003c\/i\u003e is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. \u003cbr\u003e \u003cul class=\"noindent\"\u003e \u003cli\u003eFeatures blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eConserves its well-liked, concise format.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eSeveral well-known blunders from previous editions have been replaced in order to update the lessons learned.\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003e\u003cbr\u003e \u003c\/b\u003e \u003cp\u003e\u003cb\u003eDavid A. Ricks\u003c\/b\u003e is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the \u003ci\u003eToday Show,\u003c\/i\u003e in the \u003ci\u003eWall Street Journal,\u003c\/i\u003e and in numerous other publications.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 March 2006\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405134927\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e192\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e8.96\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314364870796,"sku":"9781405134927","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405134927_e6b269d6-4e3c-47de-bc41-3f569a7e7d0e.jpg?v=1780157815","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781405134927","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}