{"product_id":"9781405120166","title":"Making Sense of Media Key Texts in Media and Cultural Studies","description":"\u003ch1\u003eMaking Sense of Media\u003c\/h1\u003e\u003ch2\u003eKey Texts in Media and Cultural Studies\u003c\/h2\u003e\u003ch3\u003eArthur Asa Berger\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eMaking Sense of Media\u003c\/i\u003e is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. \u003cbr\u003e \u003cul\u003e \u003cli\u003eOffers a lively, accessible, and concise textbook to help readers understand mass media and their texts\u003c\/li\u003e \u003cli\u003eCovers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall\u003c\/li\u003e \u003cli\u003eExplores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media\u003c\/li\u003e \u003cli\u003eFeatures chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being discussed\u003c\/li\u003e \u003cli\u003eIncludes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eArthur Asa Berger\u003c\/b\u003e is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: \u003ci\u003eSigns in Contemporary Culture\u003c\/i\u003e (1984; 2nd edn., 1998); \u003ci\u003eSeeing is Believing: An Introduction to Visual Communication\u003c\/i\u003e (1989; 2nd edn., 1998); \u003ci\u003eMedia Analysis Techniques\u003c\/i\u003e (1992; 3rd edn., 2004); \u003ci\u003eEssentials of Mass Communication Theory\u003c\/i\u003e (1995); \u003ci\u003eNarratives in Popular Culture, Media and Everyday Life\u003c\/i\u003e (1997); and \u003ci\u003eMedia and Communication Research Methods\u003c\/i\u003e (2000)\u003ci\u003e.\u003c\/i\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 October 2004\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405120166\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e206\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311306436748,"sku":"9781405120166","price":117.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405120166_9816ee9c-a8b8-4d4d-9134-24c88842dcd1.jpg?v=1780112121","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781405120166","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}