This book provides an overview of how the industry operates and describes the variety of jobs available. The responsibilities within design, technical and media roles are explained, supported by case studies of people currently working in companies from designer to high street level. Advice is provided on how to plan a career in each area.

Helen Goworek is Senior Lecturer in Fashion Buying, Merchandising and Product Development at Nottingham Trent University. She has also written Fashion Buying.