{"product_id":"9781405102544","title":"The Blackwell Encyclopedia of Management, Marketing","description":"\u003ch3\u003eBlackwell Encyclopaedia of Management The Blackwell Encyclopedia of Management\u003c\/h3\u003e\u003ch1\u003eThe Blackwell Encyclopedia of Management, Marketing\u003c\/h1\u003e\u003ch3\u003eDale Littler\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis second edition of the \u003ci\u003eThe Blackwell Encyclopedia of Marketing\u003c\/i\u003e has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.  \u003cul\u003e \u003cli\u003eFeatures over 250 entries\u003c\/li\u003e \u003cli\u003eIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy\u003c\/li\u003e \u003cli\u003eAssesses the implications of developments in new information and communications technologies\u003c\/li\u003e \u003cli\u003eContains extensive revisions to the section on retailing to embrace contemporary trends\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eProfessor Dale Littler\u003c\/b\u003e of the Manchester Business School, The University of Manchester has held a number of senior positions at the Manchester School of Management including the Head of the Manchester School of Management and Dean of Management. He established the Customer Research Academy and the Centre for Applied Management Research.\u003cbr\u003e Dale Littler has been a visiting professor at major European business and management schools and departments. He has had several grants from the ESRC and was a principal investigator for around eight years on the ESRC funded Programme of Information and Communication Technologies. He has also had research grants from the European Commission, the Chartered Institute of Management Accountants, the Department of Trade and Industry, the Council for Scientific Policy, the Teaching Company Secretariat and from the private sector. He is on the editorial board of many marketing and technology management journals and has undertaken consultancies with a wide range of companies.\u003cbr\u003e He has been a member of the Research Grants Board of the ESRC; and is currently on the Academic Senate of the Chartered Institute of Marketing, the Executive of the Academy of Marketing and is Chair of the national research committee of the Academy of Marketing.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 June 2006\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781405102544\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e418\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e30.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377778585740,"sku":"9781405102544","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781405102544.jpg?v=1780152767","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781405102544","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}