Explaining Consumer Choice

Foxall, G.

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Details

Published by: Palgrave Macmillan

Publication Date: 2007-06-27

Format: Hardcover

ISBN-13: 9781403998620

DOI: 10.1057/9780230599796

Dimensions: 216cm x140cm

Pages: 256