{"product_id":"9781403998613","title":"Marketing Metaphors and Metamorphosis","description":"\u003ch1\u003eMarketing Metaphors and Metamorphosis\u003c\/h1\u003e \u003ch2\u003eKitchen, P.\u003c\/h2\u003e \u003cp\u003eMetaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-08-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781403998613\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230227538\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 227\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431764246668,"sku":"9781403998613","price":103.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781403998613.jpg?v=1775893962","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781403998613","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}