{"product_id":"9781403998095","title":"The Brand Glossary","description":"\u003ch1\u003eThe Brand Glossary\u003c\/h1\u003e \u003ch2\u003eInterbrand\u003c\/h2\u003e \u003cp\u003eBranding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2006-09-19\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781403998095\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230626409\u003c\/p\u003e \u003cp\u003eDimensions: 279cm x210cm\u003c\/p\u003e \u003cp\u003ePages: 141\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679230607500,"sku":"9781403998095","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781403998095.jpg?v=1776570380","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781403998095","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}