{"product_id":"9781403996633","title":"The Global Corporate Brand Book","description":"\u003ch1\u003eThe Global Corporate Brand Book\u003c\/h1\u003e \u003ch2\u003eMorley, M.\u003c\/h2\u003e \u003cp\u003eThe corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-05-14\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781403996633\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230239456\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 230\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679244173452,"sku":"9781403996633","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781403996633.jpg?v=1776570500","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781403996633","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}