Asian Brand Strategy: How Asia Builds Strong Brands

Roll, M.

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Details

Published by: Palgrave Macmillan

Publication Date: 2005-10-17

Format: Hardcover

ISBN-13: 9781403992796

DOI: 10.1057/9780230513068

Dimensions: 216cm x140cm

Pages: 254