Palgrave Macmillan Asian Business Series: Integration and Responsiveness in Asian Business Development

Söderman, Sten

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

Details

Published by: Palgrave Macmillan

Publication Date: 2006-03-15

Format: Hardcover

ISBN-13: 9781403991768

DOI: 10.1057/9780230625013

Dimensions: 216cm x140cm

Pages: 288