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Multinational enterprises do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of a limited market size or lack of proximity to other locations. This book focuses on how multinational activity to and from peripheral economies differs from their activity in core economies.
Published by: Palgrave Macmillan
Publication Date: 2007-10-26
Format: Hardcover
ISBN-13: 9781403991669
DOI: 10.1057/9780230593046
Dimensions: 216cm x140cm
Pages: 274