{"product_id":"9781403949844","title":"Marketing Identities Through Language: English and Global Imagery in French Advertising","description":"\u003ch1\u003eMarketing Identities Through Language: English and Global Imagery in French Advertising\u003c\/h1\u003e \u003ch2\u003eMartin, E.\u003c\/h2\u003e \u003cp\u003eElizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2005-11-30\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781403949844\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230511903\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 286\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431573012620,"sku":"9781403949844","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781403949844.jpg?v=1775891198","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781403949844","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}