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This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Published by: Palgrave Macmillan
Publication Date: 2004-11-23
Format: Hardcover
ISBN-13: 9781403946898
DOI: 10.1057/9780230501706
Dimensions: 216cm x140cm
Pages: 239