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The premise of the book is to provide insight into new ways through which corporations create and execute strategies. It is the result of a 24-hour intensive workshop that brought together over twenty strategy practitioners from multiple industries. They were asked to consider the proposition that strategy is shifting from a product of an élite group of people within the firm to a process that aggregates strategic thinking from all levels of the firm.
Published by: Palgrave Macmillan
Publication Date: 2004-03-03
Format: Hardcover
ISBN-13: 9781403934062
DOI: 10.1057/9780230006089
Dimensions: 216cm x140cm
Pages: 158