The Sport Business Future

Smith, A.; Westerbeek, H.

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Details

Published by: Palgrave Macmillan

Publication Date: 2004-06-11

Format: Hardcover

ISBN-13: 9781403912671

DOI: 10.1057/9780230513693

Dimensions: 229cm x152cm

Pages: 210