{"product_id":"9781403905192","title":"Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding","description":"\u003ch1\u003eSonic Branding: An Essential Guide to the Art and Science of Sonic Branding\u003c\/h1\u003e \u003ch2\u003eJackson, D.\u003c\/h2\u003e \u003cp\u003eBrands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2003-10-06\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781403905192\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230503267\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 179\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679692865676,"sku":"9781403905192","price":76.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781403905192.jpg?v=1776573618","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781403905192","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}