{"product_id":"9781402001727","title":"Handbook of Quality-of-Life Research: An Ethical Marketing Perspective","description":"\u003ch1\u003eHandbook of Quality-of-Life Research: An Ethical Marketing Perspective\u003c\/h1\u003e \u003ch2\u003eSirgy, M. Joseph\u003c\/h2\u003e \u003cp\u003eThis handbook provides students of quality-of-life (QOL)  research with an understanding of how QOL research can be conducted  from an ethical marketing perspective - a perspective based on  positive social change. The handbook covers theoretical,  philosophical, and measurement issues in QOL research. The handbook  also approaches selected QOL studies in relation to various  populations in various life domains. The marketing approach is highly  pragmatic because it allows social and behavioral scientists from any  discipline to apply marketing concepts to plan social change and  assess the impact of intervention strategies on the QOL of targeted  populations.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2001-11-30\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781402001727\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-94-015-9837-8\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 458.0\u003c\/p\u003e ","brand":"Springer Netherlands","offers":[{"title":"Default Title","offer_id":45379274440844,"sku":"9781402001727","price":224.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781402001727_1fd0dcde-dddf-4fb4-af3c-8601d44f3dac.jpg?v=1765474361","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781402001727","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}